ABOUT ME
Sarah Said is a bilingual host, content creator/strategist, reporter, and editor passionate about elevating Canadian sport, particularly football.
She currently leads marketing, content, and brand initiatives at U SPORTS, Canada’s national governing body for university athletics. In her role, she develops and executes multi-platform content strategies across 58 member institutions, manages national digital campaigns, supports sponsorship integration, and plays a key role in championship storytelling.
Sarah has contributed to national broadcast coverage at U SPORTS championships, serving as a sideline reporter and halftime studio contributor for football, basketball, track & field, and women’s hockey. She has also emceed major award ceremonies in both English and French, including at the Vanier Cup.
Internationally, she supports Team Canada communications at the FISU International University Games, coordinating content and storytelling to represent Canada on a global stage.
Beyond university sport, Sarah is entering her fourth season as a bilingual pit reporter for the Canadian Superbike Championship (CSBK), delivering live-to-tape coverage for TSN and RDS. From the track, she conducts athlete and crew interviews and writes stand-up scripts to help better tell compelling stories at each round of the championship.
She began her career in sport primarily creating football-focused media. In 2022, she hosted and produced CFL with Sarah under Homestand Sports, covering league storylines. She also hosted major events, including Grey Cup and Super Bowl watch parties in Toronto. For Sarah, football has always represented more than a game; it is a uniquely Canadian community that connects generations, cultures, and fans across the country.
Whether working behind the scenes on national brand strategy or in front of the camera during live competition, Sarah’s goal remains the same: to tell meaningful stories that support athletes, strengthen community, and grow the visibility of Canadian sport.
She holds a diploma in Journalism from Seneca College, a degree in Fashion Communications from Toronto Metropolitan University, and a Certificate in Digital Marketing Management from the University of Toronto School of Continuing Studies.
Outside of sport, Sarah enjoys writing fiction, watching historical documentaries, spending time with family and friends, and finding new ways to challenge herself.