Sarah Said is a host, producer, and reporter who is incredibly passionate about covering football, particularly the CFL. As a graduate of Seneca College’s Journalism program and having most recently hosted and produced her own online show under Homestand Sports called CFL with Sarah, she is well-versed on-camera, in chats, on-site, and conducting interviews. Sarah's priority is to tell important stories, whether it be about players, fans, or recent games in a fun and engaging way. She aims to do this by including current pop culture and personality into her scripts, giving guests space to be themselves, and doing her due diligence to find relevant information that is not only informative, but also allows for a unique angle to be reached.
For Sarah, the CFL is not just a sports league, it's a community that highlights some of the best things about Canada. Because of this, she believes there is a need for more exposure of the sport across the country and is eager to play a part in providing larger access to the next generation of fans through a range of platforms.
During her time at Homestand Sports, Sarah was also involved in a variety of projects, such as hosting podcasts, conducting streeters, and hosting events, including both a Grey Cup and Super Bowl Watch Party sponsored by Bet99 Sportsbook in downtown Toronto. For a period of time, she was also responsible for taking over Fanduel Canada's social media platforms once a week, creating memes and posting live during a variety of sporting events.
Throughout the position, Sarah also worked as an Executive Assistant to Kayla Grey, the Toronto Raptors sideline reporter for TSN. While she was responsible for helping Kayla with her daily schedule, coordinating meetings, and assisting on-site at events, she learned a lot about the ins and outs of the sports industry and most importantly, developed a deeper relationship with time management, self-discipline, and different forms of teamwork.
Sarah is also a graduate of Toronto Metropolitan University's Fashion Communications program and has completed a Certificate in Digital Marketing Management at the University of Toronto School of Continuing Studies. During her years as a student, she interned at CBC News Toronto and in the editorial departments of Flare Magazine and The Kit (digital).
Between it all, she worked as a freelance fashion assistant, conducting research for articles, writing fashion and lifestyle stories, and creating galleries (using Photoshop and Wordpress), and social media plans (Hootsuite, Buffer, Excel) for various brands and publications. Sarah also helped prepare for TV segments/photoshoots and worked on set as a stylist’s assistant for fashion magazines and corporate companies (S/Magazine, Target Canada, Uniqlo, Hayu, The Shopping Channel, Breakfast Television, Food Basics).
Not long after, Sarah was hired as an Assistant Editor for a B2B magazine called Veterinary Practice News. After six months on the job, she got promoted to Project Coordinator, where she then worked on marketing and sales promo (print and online) for a range of B2B publications. There, she won Kenilworth's INNOVATE 2019 competition at her former workplace for coming up with NextGen, a website aimed for the next generation of veterinary professionals. She was sent overseas on a conference ship in July 2019, that sailed from Germany to Denmark, to discuss the next steps for the website.
She worked as the editor and content creator of the NextGen website. Sarah was responsible for creating every single aspect of the platform, including the concept, design, branding, social media, content (seeking contributors), and other media, such as the podcast. In that regard, her job is to find monthly guests to interview, come up with topics/questions, host, and edit NextPod.
On her spare time, Sarah loves to binge-watch documentaries (especially if they are about history), watch sports, write fiction, spend time with her family and friends, and try new things, like kickboxing and skateboarding.